Quest for a choco chalet

Submitted by Florian Gabriel on Fri, 04/20/2007 - 13:08.


“Man is only happy as he finds a work worth doing, and does it well” 

(E. M. Root

but why is it then that I am wrestling with a chocolate bar!

I love this chocolate. The Swiss Choco Chalet calls itself home of the best Swiss Chocolate and is probably right IN DOING SO. After all, isn't Switzerland the land of chocolate, honey, and cows that wear cow- bells bigger than their heads?  Swiss Choco Chalet  chocolate are /IS ONE of the finest chocolate products you CAN find in Switzerland. And I am the LUCKY ONE WHO GETS TO figure out how TO BRING IT TO Vancouver, Canada, sell it and have people INDULGE IN THIS  Swiss Chocolate experience. But wait a second!  Doesn’t that already exist? I see Swiss Chocolate wherever I look and among  them I find Belgium, Dutch, British and even American Chocolate.

But does that matter? It is the art of marketing, right? How you package it, how you put it on the market, the lifestyle you promote with it. Fine! I am not getting discouraged. My tests with several people showed me that we are on the right track. “This bar would definitely sell for 5 Dollars” and “oh, I really like your packaging.”  Yes, that is what I want to hear. But how many of those would I have to sell to cover my cost for importing, labeling, rent, staff? 2000 or 3000 bars a month? That’s sound like a lot of work in a field where there is a loft of competition and tight margins. Hmmmm....

I start thinking outside the box. What about a chocolate point of sale in a shop where there is not chocolate yet - like Spa’s, Baby shops, flower stores, exclusive hair-salons...? What about gifts or incentives? This is a high quality product that is a great antioxidant, healthy and trendy. The search continues.. but for now.. I think I need to take a coffee and chocolate break.

Find more chocolate for your eyes: Swiss Choco Chalet on Flickr 

Submitted by Nancy aka money... on Wed, 04/25/2007 - 15:55.

If you bring it, I will come.  Guaranteed.  Wait a minute.  That didn't come out quite right.

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