Environmentally Friendly Business Communication

Submitted by Florian Gabriel on Thu, 04/24/2008 - 16:10.

Since it’s Earth Week, it really got me thinking about this topic. I am happy to be able to offer an alternative to traditional communication tools such as printed newsletters, memos, brochures, etc. Of course you can recycle most of those papers, but unfortunately, not everyone does or has a system in their workplace set up to handle this.
A typical business office generates about 1.5 pounds of waste paper per employee per day. And Americans just throw away 4 million tons of that office paper every year -enough to build a 12-foot high wall of paper from New York to California! (American Forest & Paper Association, 2004)
If you want to make a difference in our environment it doesn’t take much. For example, if offices throughout the US increased the rate of two-sided photocopying by 40% they could save the equivalent of about 15 million trees (Choose to Reuse by Nikki & David Goldbeck 2004).

Imagine the carbon footprint your company could reduce by sending out corporate video messages. Instead of sending your staff memos or newsletters or sending your customers informational brochures, or faxing your investors and business partners the latest quarterly report or sending out your marketing materials and press kits, send them a personal short video message they can watch online or on virtually any mobile device.

With the money you save on printing, packaging, shipping, etc., Video Podcasts become more affordable and with today’s technology and communication habits - using iphones and blackberrys - more and more accessible.

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